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Olympia 2018 – “Meet The Olympians”

Olympia 2018 – Meet The Olympians

This is the first official event to kick off the Olympia weekend and it’s always worth dropping by for a visit. The Meet The Olympians event provides fans the opportunity to meet some of their favorites as well as interact with them and get a photo or two. Additionally, you’ll always find some impressive physiques in the crowd, particularly as some of the competitors from the amateur portion of the Olympia come out to mingle with the pros.

What better way to start things off than a biceps blast from Sasha Brown, IFBB pro figure competitor and fitness model. You can find Sasha on Facebook.

Sasha Brown, IFBB Pro with a biceps flex

Sasha Brown, IFBB Pro

When I suggested to IFBB pro figure competitor Louise Rogers that we get a flexing shot, I asked her what a strong pose for her would be. She gave me a confident look, smiled and said, “It’s all good.” Hard to argue with that.  Follow Louise on Instagram at Louise_ifbbpro

IFBB Figure Pro Louise Rogers Shows Off Biceps

IFBB Figure Pro Louise Rogers

On the amateur side of the equation, we spotted a trio of Brazilians, including two figure competitors. Camila Lyra (left) placed 4th in figure at Amateur Olympia; Gabriela Consolmagno (right) placed 3rd; in the middle, Camila’s crossfit sister. Impressive trio! Follow Gabriela on Instagram

Camila Lyra (left), Gabriela Consolmagno (right), Camila's Sister (middle)

Camila Lyra (left), Gabriela Consolmagno (right), Camila’s Sister (middle)

IFBB physique pro Melissa Pearo graciously posed for a number of photographers at the Meet The Olympians event. We walked away with a front shot and a rear shot. Follow her on Facebook at Melissa Pearo IFBB Pro

Melissa Pearo Front Biceps

Melissa Pearo Front

Melissa Pearo Back View With Rear Biceps

Melissa Pearo Back View

Although covered up, when Lenka Ferencukova hit a biceps shot for the camera, it almost appeared like the would pop out of her sleeve. You can follow Lenka on Facebook

Olympian Lenka Ferencukova Flexing Biceps

Olympian Lenka Ferencukova Flexing

You can see more photos on our Facebook coverage.

Top 5 Reasons to Attend Emerald Cup 2018

Emerald Cup 2018

This year’s edition of the Emerald Cup takes place on Friday April 27 and Saturday April 28. As is the tradition, the Meydenbauer Center serves as the venue. The show includes bodybuilding, fitness, figure, physique, bikini and classic physique.

Why should you be there?

Top 5 Reasons to Attend Emerald Cup 2018

  1. The promotion team of Brad and Elaine Craig, the best promoters in the business.
  2. Kim Kong Farrison on the mic. The best master of ceremonies in the business. Never at a loss for words, he keeps the show flowing smoothly over the entire weekend.
  3. Entertainment value. You’ll see outstanding guest posers and guest entertainers along with an impressive selection of competitors in all divisions. In particular, thanks in large part to IFBB Pro Tanji Johnson, this is one show that fields a strong fitness contingent on the stage. As a bonus, the Emerald Cup Expo, held in conjunction with the show. Always lots to see at the various booths.
  4. Location, location, location. The Meydenbauer Center makes for a great venue and the city of Bellevue serves as the perfect host city for the event.
  5. The Craig Productions staff. They’ve been doing this for years and they know how to make the weekend run like a finely tuned Swiss watch.

As in previous years, we’ll be there doing show coverage. This year, we’ll be working with bikini competitor, fitness model and Emerald Cup alumna Markie Williams.  Markie will be conducting interviews, including competitor interview and “faces in the crowd” interviews.

See Markie Williams interview from the 2017 Emerald Cup.

Visit our old blog to see Emerald Cup 2017 coverage.

Keep checking back here at our new home to see coverage, photos and video from Emerald Cup 2018.

For everything show related, visit the official Craig Productions website.

Follow the Emerald Cup on social media

Emerald Cup on Facebook

Emerald Cup on Instagram

Emerald Cup on Twitter

Emerald Cup 2018 Poster

Figure Competitor Steph Ferris On The Path To Excellence

Things you didn’t know about Steph Ferris:

  • She loves the Marvel universe and superheroes – Jessica Jones tops her list of favorites.
  • Getting asked for ID is a common occurrence. Yes, she really is 27. No, she doesn’t look it.
  • She’s a figure competitor, but she’s never set foot on stage. Hard to believe especially considering the more than impressive physique she’s crafted.

Figure competitor Steph Ferris started on her path to excellence as a gymnast. Over time, injuries took a toll on her body. This led her to start weight training to build up her strength. In 2013, she became a certified personal trainer.

Fast forward to 2018. May 12 marks the date when Steph steps on stage for her figure debut.

Steph Ferris Figure Competitor Posing in Bikini

Steph Ferris Figure Competitor

Steph Ferris by the numbers

Age: 27

Height: 5’3

Competition weight: probably around 134 lbs

Off season weight: 149 lbs

What are your goals as a competitor?

I think most serious competitors dream of turning pro one day and that’s definitely a goal of mine.

What is the personal appeal to you of being a strong, muscular woman?

I like that my body is a physical representation of my inner strength and resilience.

You must draw attention because of your physique. What’s the strangest question someone has asked you or the strangest incident you’ve experienced?

I do find myself in awkward situations sometimes. The strangest thing is when people just feel the need to throw comments at me when I’m casually walking down the street. Like, “Holy cow, you’re so built.” or men who say “You’re bigger than me. All we notice is your shoulders from miles away. Don’t get any bigger.”

I have just learned that these observations come with it and have grown accustomed to being put on the spot.

Steph Ferris Impressive Back Flex From Rear

Steph Ferris Impressive Back

What are three things you want people to know about you?

  1. I really care about how I influence people.
  2. I am passionate about whatever I put my mind to.
  3. I always try to find a way to work through a difficult situation.

Three things you can’t live without?

  1. Music.
  2. Faith.
  3. Deep tissue massages.

You have $10,000 to donate to charity. Where does it go and why?

Probably to Food Banks Canada. I think having food is a basic need that everyone deserves to have met, and many people are not aware that poverty exists even within developed countries.

What person or people inspire you and why?

Many people have inspired me!

Kai Greene is definitely one of them. He came from nothing and defied many odds to get to where he is. His resilient mindset is inspiring to me.

Last year’s Miss Figure Olympia Cydney Gillon is another one. She is a young, hard-working athlete and extremely genuine person. She definitely keeps me pushing on my rough days!

Steph Ferris Impressive Arms Bare Arm Showing Muscles

Steph Ferris Impressive Arms

What do you like the most about yourself?

I’m extremely loyal – a tough quality to find these days.

If you could be a A) WWE Wrestler; B) UFC cage fighter; C) UFC ring girl; what would you choose and why?

UFC cage fighter! Martial arts fascinate me (I did some kickboxing in my teen years). The mix of speed and agility required make it an all-around awesome sport.

Follow Steph Ferris

Steph Ferris Instagram

Steph Ferris website

Steph Ferris on YouTube

 

Talla Amini – Bikini Competitor and Fitness Model

By day, 30-year-old Talla Amini teaches first grade. After that, she morphs into Talla Amini, bikini competitor and fitness model. Along the way, she still finds time to work with her own project, Talla’s Fuelicious Eat to Grow Desserts.

Talla Amini, Bikini Competitor and Fitness Model Posing in Bikini

Talla Amini, Bikini Competitor and Fitness Model

What are your stats?

Age: 30

Height: 5-5

Competition weight: 115 pounds

Currently you compete in bikini. Do you plan to continue in bikini? 

I plan to crossover in 2020-2021 to figure.

How and when did you get started lifting weights and training?

I started lifting weights when I was 18 when I joined a bench press after school class, which was the first time they had that class as an option in Washington State. I was able to do bench press and leg press and I found it very motivating and I felt strong as a woman, though I was just one of two girls in the class! Then as I was attending the University of Washington, I worked at many gyms along the east side of Washington, including Golds and many others.

What was your first show and how old were you?

My first show was the 2014 NPC Ironman Championships. I was 26.

Were you athletic growing up?

Yes. I grew up dancing – mainly ballet and choreography. Also played tennis and a lot of swimming.

What are your goals as a competitor?

To inspire as many people as I can. I want women to workout for themselves, not for what they feel the opposite sex may find attractive, but to do it for them, and feel strong and secure in their own bodies.

Favorite cheat meal?

Sushi and cannoli for dessert.

What’s one thing about you that would surprise people if they knew?

That I love opera music. I love to workout to classical music or opera.

Three things you can’t live without?

  1. Cannoli.
  2. My journal.
  3. Trident pink bubble gum.

Most exciting/thrilling thing you’ve ever done in your life?

The most exciting thrilling I have ever done in my life is take a chance at competing. I have always been very scared to be in front of tons of people, so just by getting on stage I conquered a lot of my fears.

Talla Amini Gun Show with Talla Flexing Biceps

Talla Amini Gun Show

What’s something you’re not very good at, but you’re committed to improving over the next year?

Transitions of posing and performance is what I want to improve. I am committed to being more confident on stage.

When you think of a successful bikini competitor or fitness model, who comes to mind and why?

Tanji Johnson, because she has inspired so many women and men in all divisions. She has also had the biggest influence on the fitness division and the other divisions as well. Her character and grace she presents on stage and with her teammates and clients is like none other!

If you could be a A) WWE Diva; B) UFC cage fighter; C) UFC ring girl; what would you choose and why?

UFC Cage fighter, because I think it’s highly important for a woman to know self defense mechanisms and know how to throw down!

Find Talla Amini on social media:

Follow Talla on Instagram

Follow Talla on Facebook

Follow Talla on Facebook fan page

Talla extends a special thanks to her sponsor Dave Palumbo, CEO of RxMuscle and founder of Species Nutrition.

Natasha At The Fights – Ring Girl Is A Knockout!

Pre-Fight

It’s 6:30 PM. Twenty-one-year-old Natasha Edwards is an explosion of excitement and nervous energy waiting to happen. It’s easy to see why her coach Lara Toma describes her as a “fireball.”

Arriving in jeans that hug her frame so tightly it looks as if they were painted on and a top that shows off her muscular bikini competitor physique, Natasha Edwards seems tailor made for this gig. Tonight, sporting a tiny bikini that accentuates the muscles and curves of her 38-26-38 physique, she’ll make her debut as a ring girl.

There’s a list of names at the front door that includes Natasha Edwards. These are the ring girls working the February Fury event. But the ticket takers ignore her name. Instead, they’re waiting for “the special girl with the muscles that will be performing in a bikini tonight.” That puts a smile on Natasha’s face.

Natasha goes to work within minutes of her arrival. Video interviews, promo photos and preparing for her solo performance in the ring; after that, meeting the ring crew, media and her fellow ring girls.

On paper, 90 minutes looks like a comfortable stretch of time; in real time at the venue, each minute races by, chasing the preceding one until the clock exhausts its allotment of 90 ticks.

Ring Girl Natasha Edwards hit a biceps pose at February Fury fight night

Ring Girl Natasha

Showtime! Bring on the Ring Girl

It’s 8 PM. Showtime. MC Olesha Karringten steps into the ring, microphone in hand. “Ladies and gentlemen, your attention please.”

But it’s not a fight that starts the proceedings; it’s Natasha Edwards.

Stepping into the ring wrapped in a black bikini that strains to keep her taut, curvy body encased in the fabric, Edwards exudes a mix of confidence, power and sex appeal.

How many in the crowd are hoping for a timely wardrobe malfunction?

Strutting around the ring, the bikini competitor hits a few biceps flexes that elicit shouts of approval from the fight crowd. MC Olesha continues with her introduction. When she booms out Natasha’s stats, the 38-26-38 measurements gain an approving round of applause from the crowd. As Natasha describes it, her sweeping curves and hard muscles form the perfect combination of “murves,” hashtag parlance for muscles and curves.

After an interview at center ring, Olesha asks Natasha to demonstrate what she does on stage at a bikini contest. Natasha obliges, hitting her mandatory bikini poses and throwing in a few extra twists and turns to show off her chiseled physique. The fight crowd approves.

February Fury stretches out until 11:30 PM. Throughout, Natasha lives up to her “fireball” reputation. Each time she steps into the ring, she feeds off the energy of the audience and shows no signs of slowing down.

That’s a wrap

At the end of the evening with the ring coming down around her, she’s still going strong, posing for promotional photos with a clamor of media rushing to get as much with her as they can. Edwards is ready for more, but it’s the ones behind the cameras that run out of energy first. February Fury finally comes to a close for “the special girl with the muscles that will be performing in a bikini tonight.”

Watch Natasha’s debut as a ring girl:

YouTube

Natasha hitting some biceps shots:

YouTube Biceps

Originally published February 2016.

Lauren Brigham – Blonde Bombshell Figure Competitor

Lauren Brigham is a figure competitor and fitness model.

What are your stats?

Age 29; 5’6″ tall; competition weight 130-135 lbs; off-season 145-150 lbs.

Figure competitor Lauren Brigham posing and flexing biceps

Lauren Brigham – figure competitor

What is your profession?

Personal trainer, sports massage therapist.

How did you get started lifting weights and training?

“My middle school nickname was chunky monkey which gave me the motivation to lose weight and become athletic. I started personal training at 18 and became intrigued with the competitive lifestyle. I competed in my first show when I was 24 and I’ve been hooked since.”

What inspired you to start competing?

I loved the dedication and purpose of the competitive lifestyle. I wanted to find that purpose and dedication for myself.

Were you athletic growing up?

I played soccer and ran track in high school, but really became interested in health and fitness in college.

Biceps flex from figure competitor Lauren Brigham

Lauren Brigham – biceps

What are your goals as a competitor?

To better myself and improve every season. To feel proud and accomplished each year on stage.

What’s your favorite cheat meal?

I absolutely love sushi!

What’s one thing about you that people would be surprised to know?

“I am obsessed with mini pigs. I just adore pigs so much – no idea why.”

Favorite female competitor?

Nicole Wilkins. She is simply an amazing and beautiful competitor.

Your home is burning down. Family and pets have all made it to safety. You have one chance to go back in and save just one item. What do you save?

I would save my huggie. It’s a little pillow I just can’t sleep without

What three words best describe you?

Passionate, genuine and hardworking.

Where can we see more of you?

Facebook

Instagram

Snapchat: @lebrigs

Check out Lauren on YouTube

Figure competitor Lauren Brigham posing in dress and heels

Lauren Brigham

Originally published February 2017

Young Gunz – Shannon Thompson

This is our first feature in a series we’re calling Young Gunz that will put up and coming competitors in the spotlight. To kick things off, 19-year-old figure competitor Shannon Thompson.

“Hi. My name is Shannon Thompson and you should follow me because I want to inspire other young women to overcome their weaknesses and follow their dreams and passions.”

Let’s start with your stats.

I’m 19, 5-8, 135 pounds competition and 150 pounds off-season.

How did you get started lifting weights and training?

I struggled with anorexia in my early to mid-teens and became an avid runner to burn massive amounts of calories, but I was much too weak to run the distances I was running and an injury stopped me from running when I was 16.

I began lifting weights to build up strength so I could run again and I fell in love with the weight room and have never looked back.

19 year old figure competitor Shannon Thompson biceps flex

Shannon Thompson – figure competitor

How long have you been training?

I’ve been training for almost four years, but I’ve only really decided to become serious about bodybuilding in the last year or so.

How old were you when you did your first show?

“I was 17 for my first competition.”

What inspired you to start competing?

I admired the drive and dedication of other competitors I followed on social media and I wanted to see what my body was capable of.

If you could change one thing about your physique, what would it be?

Either a wider back or leaner legs.

What do you think is the strongest part of your physique?

Definitely my shoulders. I’m very proud of this as they used to be one of my weakest points.

What is your profession?

I’m currently unemployed, but I’ll be going to college in September for a bachelor of sports and fitness leadership.

You have all your expenses covered to spend your perfect day. What would you do?

I would spend the day in New York with my mom shopping, eating tons of interesting food and seeing a Broadway play.

Your home is burning down. Family and pets have all made it to safety. You have one chance to go back in and save just one item. What do you save?

I feel kind stupid saying this, but I would save my cell phone.

If you could look into the future and see yourself at age 50, what would you want to see?

I hope to be an IFBB figure pro, an inspiration to many people with a happy family and a beautiful home somewhere in British Columbia.

See Shannon on YouTube.

19 year old figure competitor Shannon Thompson posing in jeans

Shannon Thompson

Originally published August 2016

Cassie Keeping – Crossfitter

We had the opportunity to work with Cassie Keeping on a cool fall day in October 2014. Although Cassie might not bring as much visible muscle to the table as some of the muscle competitors do, the old adage “don’t judge a book by its cover” certainly comes to mind with her.

Cassie definitely wowed us with her strength and athleticism. Most athletes would have their hands full trying to keep up with this crossfitter. In our ongoing Grip Strength Challenge, she blew the field away, finishing second only to powerhouse physique competitor and world-class wrestler Shayla Turcotte. It will be interesting to see if anyone passes Cassie.

Vital Statistics:

I’m 5-8, I weigh 146 pounds and I’m 25-years-old.

Athletic Background:

I started track and field when I was around 15. I am an eight-time national qualifier; a four-time All American; and I hold a couple of records at my university. In college I competed in long jump, sprints, hurdles and I would run relays if they needed me.

I’ve competed in a couple of crossfit competitions, finishing second in one and ninth in the other. I competed in the Femsport 2014 Vancouver Open and finished second.

Crossfit competitor Cassie Keeping double biceps flex

Cassie Keeping Crossfitter

Athletic Goals:

At some point I would like to look into bikini, figure or physique. I would like to try because it looks like a pretty good challenge and I like to be challenged.

I think I would like to do figure because I have a very developed and strong lower body. As far as my upper body goes, I would have to gain some biceps and triceps. Right now my lower body is figure and my upper body is bikini.

Training for figure would be different. For crossfit, you have to be functionally strong, walk on your hands and do handstand pushups; but for figure I would be more focused on developing my muscles versus seeing how strong and athletic I could actually be. I could be super strong and athletic but might not look it, so I would have to work on my upper body and actually show that I have some biceps muscles for figure competitions.

Occupation:

I’ve been a personal trainer for about six months now and I love it. I don’t think I would want to do anything else with my life. I love it because I’m being constantly challenged by my clients and also challenging my clients. I’m showing them that they have someone that believes in them and they are constantly pushing themselves to new limits that they didn’t believe they could reach. It’s always motivating to see someone do something that they didn’t believe they could do. It’s inspiring.

Pet Peeves:

I hate shopping for jeans because it makes me feel super fat. It’s because I can’t fit my ass or my quads into jeans, but I can fit my waist into them. Someone needs to come up with jeans that fit athletic women, not just skinny women.

See Cassie on YouTube

See more Cassie at Athletic Women Magazine

Crossfit competitor Cassie Keeping shows off her quads

Cassie Keeping – check the quads!

Originally published March 2015

Figure Phenom Shay Niessen

You say you’ve never heard of Shay Niessen?

Then it’s time you found out who this figure phenom is.

The 24-year-old started in bikini, but transitioned to figure. On March 18, 2017, Shay made her figure debut. Not only did she step on stage as a first-time figure competitor, but to add a huge exclamation mark, she walked away as the figure overall champ. That’s how you make a debut.

Shay Niessen figure competitor with championship trophy

Shay Niessen 1

What are your stats?

Just under 5-6 tall; competition weight 140-145 lbs; off-season heaviest I’ve ever held was around 163 lbs. However, more consistent off season I’m usually around 155 lbs.

Why did you move from bikini to figure?

I started in bikini because I was new to the fitness industry – more specifically the competing industry. I did tons and tons of research, but I was still a “baby” and had a lot to learn. My shoulders grew very fast and I always had figure in my heart from day one.

Bikini is beautiful, but if you know me in person, I don’t have the persona. I’m kind of a tomboy at heart, so I really had to practice the twists and turns and hair flips and such (haha). The muscle required for figure always captured my interest. I find it so incredible and there are so many figure physiques I look up to.

With that being said, I took around 2.5 years off to grow, grow, grow. I became really interested in powerlifting and focused on eating and lifts for a long time. I also took the time off to focus on building a life and career. Competing takes up a lot of time in your life AND MONEY. I said the next time I compete I want to be 200% mentally and financially ready.

How old were you when you did your first show?

I believe I was 21-22 years.

How did you get started lifting weights and training?

I was always interested in nutrition. I would use all my free time at university spending hours and hours researching what foods were good for the body and the benefits of each. I would experiment with different “diets” etc. However, I was in university and of course I partied etc. and lived quite an unhealthy lifestyle until finally one day I was really tired of it.

I remember always liking photos of tiny, tiny models until I came across a female bodybuilder on Instagram and I was in awe. I couldn’t believe someone could look like that. I remember being like, “Damn, this girl is not superhuman which means I can do that too.”

I started YouTubing different bodybuilders and how they ate etc. and it all stemmed from there and I never looked back.

What is your profession?

I work for a builder/developer for condos and homes. I do everything AFTER sales from lawyers, to final closing, PDI’s, dealing with trades, etc.

What’s one thing about you that people would be surprised to know?

I made a bet with my friends that I could be a raw vegan for three months and I did it. No cooking food. Nothing. Just fruit and veggies. Twenty plus bananas a day sometimes (LOL).

What are your goals as a competitor?

My only goal is to keep getting better and better for myself. Bring an entirely new package when I decide to go on stage. I want to BRING something to the stage each time I go on.

What three words best describe you?

Goofy. As. F*ck.

Favorite curse word?

F*ck for sure. See comment above

Were you athletic growing up?

Yes! Used to compete in 100m sprints, basketball, volleyball, soccer and dance.

Shay Niessen figure competitor flexing

Shay Niessen 2

What do you think is the strongest part of your physique?

I won’t lie – I love my delts.

Favorite female competitor and why?

Oh boy, there are literally so many I look up to.

What’s your favorite cheat meal?

Sushi, followed by Menchie’s stacked with white chocolate, peanut butter, Reese’s, Oreos, and Nanaimo bars (LOL).

If you could look into the future and see yourself at age 50, what would you want to see?

I want to be one of those badass healthy moms who get up at 5 AM for a jog and come home to slay the kitchen and prepare a healthy breakfast for my beautiful kids and husband and my 2-3 dogs… and then also comes home and drinks red wine and eats pizza in bed.

If you had an all expenses paid weekend trip to anywhere in the world, where do you go and who do you take with you?

I want to travel EVERYWHERE.

Find Shay on social media and follow her journey.

YouTube

Twitter: @shayniessen

Shay Niessen figure competitor biceps flex

Shay Niessen 3

Originally published March 2017

5 Reasons Every Fitness Model Needs An Alias

You’ve decided you’re going to be a fitness model. The dilemma: Use your real name when modeling or create an alias?

Let’s start with the premise that whatever your direction, exercise consistency. Remember: You’re creating a product or brand, said product being you the model. If fans and industry people can’t find that product on the store shelves, your marketing department gets failing grades.

If you do one shoot with your real name, the next with an alias and the following shoot with yet another alias, you’re confusing the matter. Make your choice and be consistent.

Why do you need to use an alias name?

1. Designer Name

Like Superman villain Mister Mxyzptlk, what happens if you have a name that is difficult to spell and difficult to pronounce; or at the other end of the scale, a too common name lost in a sea of similar names?

Sometimes it’s just easier to design a name that works, that’s unique and that stands out.

2. Privacy

As a fitness model, your product is your physique. In this business, a sexy hardbody sells. Showing off that hardbody might entail minimal clothing.

You may be fine with that image, but there will always be people far less accepting of this than you are. An alias in the model world gives you an extra layer of privacy in the real world.

3. The Future

When you’re 21, the future might seem, well, somewhere off in the future. It’s not of immediate concern.

The person you are today might be quite different from the person you’ll become five years from now. Right now, it’s great to be in the spotlight, but what happens if you need anonymity in the future?

One of the major reasons why the web is a superior marketing tool versus print is that once you publish something on the web, it keeps working to bring you exposure long after a print piece meets its end in the recycle bin. Excellent when you want the exposure, but should you ever decide to change directions, your published web material awaits discovery by anyone curious enough to Google your name. Again, a model alias provides you with that extra security should you decide to take a different direction with your life.

4. The Past

Everyone has past transgressions, whether small or large.

Maybe you don’t want people to know about your past. Or perhaps you don’t want people to know about someone you associated with in your past. Again, a model alias can provide a layer of security between you and something in the past better left forgotten.

5. Job And Career

Not every work environment is welcoming to a lean, muscular, bikini-clad model and competitor. If a Google search connects model you with work you and puts your livelihood at risk, perhaps it’s time to consider a name change.

Making The Change

If you’re unsure, start by using your first name only as your fitness model alias. Better to err on the side of caution than start with your real name and then attempt to undo what’s been done. Keep in mind that once your name is out there, it’s there for the world to see.

If you compete, you can create a model alias and compete under that name. From a marketing standpoint, this is the ideal strategy as it’s going to give you maximum exposure and name recognition for your brand. Again, this speaks to consistency.

If you’re going to create a model alias, you need to put some thought into your name. Look at it from the perspective of naming a new product. You want something easy to remember and easy to pronounce. Although Buff Hottie might work for a nickname, it’s likely not a good choice for a model name. Avoid cutesy sounding names.

Once you’ve selected potential candidates, the next step is research. Google your name and make certain someone else hasn’t already made it uber popular. As important, make sure the corresponding URL is available so that you can purchase the domain name to go with your model alias.

There you have it – a new name and product waiting for you to take it to market.

Fitness model Fawnia Mondey strikes a pose

Fawnia Mondey – fitness model

Originally published June 2015

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